Sell More Homes With Better Images mikehubrich 502 296 1815
What we see
Light traveling from the lens of our eye to the retina carries an image nearly equal to reality. When it reaches our brain, our imagination and emotions change what we actually see and remember. Almost instantly, depending on our body's capacity to manipulate the image through hormonal influences, emotions and preconceived ideas, we interpret an image differently than what was actually before us. Think about it. We only see what is.. right.. now... for an instant. Immediately afterwards, we rely on memory. It's why magic works and why eye witnesses are unreliable.
So what is the purpose of presenting photos of homes that do,... or don't look exactly as they are in reality? Is the photograph supposed to reveal to a buyer a recorded reason why the home should not even be considered?
Or on the other hand, is the purpose of a photo to hide all of the flaws that a buyer would find objectionable?
It's neither. Since the camera doesn't have the capacity of human-like brain interpretation,....yet,.. images should be clean of most imperfections. My work is displayed in styles ranging from realistic to romantic, with the intention of creating a love affair with the home. It is similar to applying makeup, perfume, putting on a pretty dress, a fake tan, or a real tan, whitening teeth, other good hygiene, and a pleasing attitude that is either intentional or naturally alluring. Selecting pleasing points of view, angles and elevations, then following up with photo enhancement increases the possibility of a home being chosen because of a perceived promise that the image is true. Because it is true. And that promise is fulfilled when the buyer visits. Because their vision is carried within their memory. And their desire for it to be true confirms it to be so.